Jack in the Box - DC Super Heroes: SHAZAM! Action Figure (2001)

Like many fast food restaurants, Jack in the Box, offers toys with their children's meals. Back in the summer of 2001, Jack in the Box's followed up its previous promotion of 7 DC Heroes and villains: Aquaman (in a swimming pose), Batman (in the Batmobile), Darkseid, Superman/Clark Kent (in a phone booth), Wonder Woman, Green Lantern (Kyle Rayner), and The Flash with nine new action (and inaction) figures: Wonder Woman, Superman, Batman, SHAZAM!, Hawkman, Steel, Batgirl, Robin, and Supergirl.

The World's Mightiest Mortal was represented with a 4¼" action figure. It featured three points of articulation: 2 at the shoulders and 1 at the waist. It also featured a light-up lighting bolt at pressing a a yellow peg-button on the back of the figure hidden under the cape.

Also included was a 4" x 2½" four page booklet that listed all the action figure/toys in the promotion, an offer to subscribe to DC Comics titles, and a one page brief summary of Captain Marvel (under the trademarked name, SHAZAM!).

Booklet

Jack in the Box - DC Super Heroes - SHAZAM! Booklet - Page 1
Jack in the Box - DC Super Heroes - SHAZAM! Booklet - Page 1


Jack in the Box - DC Super Heroes - SHAZAM! Booklet - Pages 2-3
Jack in the Box - DC Super Heroes - SHAZAM! Booklet - Pages 2-3

Jack in the Box - DC Super Heroes - SHAZAM! Booklet - Page 4
Jack in the Box - DC Super Heroes - SHAZAM! Booklet - Page 4

DC SUPER HEROES
SHAZAM!
MAGIC LIGHTNING BOLT SHAZAM!
Push button on Shazam's back to activate the magic lightning effect which gives Billy Batson the power of Shazam!

JACK IN THE BOX is a registered trademark of Jack in the Box Inc. ©2001 Jack in the Box Inc.
DC SUPER HEROES and all related characters, names and indicia are trademarks of DC Comics © 2001.

Figure

Height: 4¼"
Weight: 1 oz.
Weight with booklet: 1.1 oz
Hair: Black
Eyes: Black

Face

The face is done in the style of the classic Captain Marvel with black hair and black dots for the eyes. 

Jack in the Box - DC Super Heroes - SHAZAM! - Face Turnaround
Jack in the Box - DC Super Heroes - SHAZAM! - Face Turnaround

Body

Cap's uniform is consistent with both his Fawcett and DC incarnations. The uniform includes the button flap although the flap button is not colored yellow. 

Jack in the Box - DC Super Heroes - SHAZAM! - Front
Jack in the Box - DC Super Heroes - SHAZAM! - Front



Jack in the Box - DC Super Heroes - SHAZAM! - Back
Jack in the Box - DC Super Heroes - SHAZAM! - Back

The cape contains the following trademark and copyright information:

™ & © DC Comics.
Mfg. for JACK IN THE BOX® Restaurants
Made in China/PPW

Jack in the Box - DC Super Heroes - SHAZAM! - Left Side
Jack in the Box - DC Super Heroes - SHAZAM! - Right Side


Jack in the Box - DC Super Heroes - SHAZAM! - Left Side
Jack in the Box - DC Super Heroes - SHAZAM! - Left Side

Walt Grogan says: Overall, I really like this figure. My two complaints are that I wish he had been sculpted smiling rather than scowling. Also, his lightning bolt is powered by an internal battery which, once it dies, seems impossible to replace without damaging the figure. The bolt in this figure is still operational after 20 years.

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